Stadium Village Logo Design
I was asked to create a logo for Stadium Village Apartments in Minneapolis, Minnesota. The apartments are located on the University of Minnesota Twin Cities campus, less than a mile from Huntington Bank Stadium.
Property staff wanted a more modern-looking logo, with an interest in abstract shapes and line art.
Role: Graphic designer
Design Process
Mood Board
I created a mood board with property staff to align our visions for how the logo should be designed. I pulled references for minimalist building art and abstract shapes as well as the official brand colors for the University of Minnesota.
Logo Design
I created an outline of the building, highlighting the modular structure. To pull in the abstract aspect and contract the sharpness of the building, I included an ovular shape behind the building. This was done in reference to Huntington Bank Stadium.
