University Village Graphic Design
University Village Apartments needed a sleek design to promote their complex at student events. I created an emblem design for the building for merch and marketing materials.
Role: Graphic designer
Design Process
Mood Board
I developed a mood board for the design with the property managers. The goal was to make apartment marketing apparel that was wearable on a day-to-day basis. We pulled inspiration from collegiate merchandise and retro designs, which were popular among students.
Product Design
The turrets on the building create a recognizable design. I leaned into this and created a flat line graphic of the building to be the centerpiece of all of the materials.
Following the retro aesthetic, I leaned into the block-style backgrounds and chunkier fonts. For both tote and crewneck, I mirrored both of our reference crewnecks for the olive branches around the emblem.
